This document provides market share and analysis data for the shampoo market in Thailand. It shows that in 2009, Beauty Shampoo had 67% market share, while Anti Dandruff Shampoo was 31% and Kid Shampoo was 2%. By brand, Sunsilk led with 26% share, followed by Clear at 18.3% and Pantene at 14%. The document also identifies key factors in consumers' shampoo purchasing decisions and presents demographic and lifestyle details of the target consumer segment. It then outlines a marketing campaign plan to reinforce trust in product quality among the target segment, including objectives, strategies, tactics, budgets and evaluation metrics.
Research Method
Online research
Fieldwork Period
Dec 2014
Research Area
Thailand - Nationwide
Respondent Criteria
Female, Over 17 years old
Sample Size
650 samples
Number of Questions
5 Screening questions and 12 Main Questions
Survey Content
Main Study
-Hair Treatment consumer behavior
-Hair Treatment Brand Awareness
Survey about Facial Cleaner in Thailand, January 2016
Popular Brand Index
A. Research design
Research Method: Online research
Fieldwork Period: January 2016
Research Area: Thailand
Respondent Criteria: Female, 16 years and above, have purchased Facial Cleaner in the last 3 months
Sample Size: 1,426 samples
Research Method
Online research
Fieldwork Period
Dec 2014
Research Area
Thailand - Nationwide
Respondent Criteria
Female, Over 17 years old
Sample Size
650 samples
Number of Questions
5 Screening questions and 12 Main Questions
Survey Content
Main Study
-Hair Treatment consumer behavior
-Hair Treatment Brand Awareness
Survey about Facial Cleaner in Thailand, January 2016
Popular Brand Index
A. Research design
Research Method: Online research
Fieldwork Period: January 2016
Research Area: Thailand
Respondent Criteria: Female, 16 years and above, have purchased Facial Cleaner in the last 3 months
Sample Size: 1,426 samples
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Why your private label contact lenses from maxvueSelvam Kanniah
Maxvue delivered 100s of private label (own brand) contact lenses for customers from South East Asia, Middle East and Europe. You dont need to be big to start your own branded contact lenses. We listen and develop and support you all the through delivery of your product and support materials. We can make your own brand contact lenses for orders as small as 500 pairs of lenses. We design and develop cosmetic or coloured lenses as per your requirement. Valued added services like logo, packaging design, flyes and photo shooting are all provided free of charge. Weather you clear prescription lenses for your optical chain practice or cosmetic coloured lenses with or without prescription, Maxvue is here to fulfill all your product development and manufacturing need. You just focus on selling. Contact us for RFQ or proposal for your brand.
You own brand contact lenses from Maxvue VisionSelvam Kanniah
Why you should get your own brand (private label) contact lenses from Maxvue Vision, Market trend, certifications, quality system, safety measures and risk.
Пример отчета по итогам исследованиям, проведенного при помощи методики онлайн-опроса (web-опроса). В рамках исследования проведена оценка удовлетворенности продукцией заказчика в сравнении с конкурентами, выявление основных причин смены бренда и многое другое.
The key benefit of this travel toiletry bag is that it can be easily cleaned from the inside to keep it free from any makeup residue sticks on it. It can be completely opened which gives the ability to arrange all the cosmetic stuff properly. Pretty roomy and spacious, so don't worry it can hold as many as toiletry stuff you want. High quality and neatly made so you will always feel happy while using it. <a href="https://thebeautyforever.com">See...</a>
2. Market Share (By Segment) Market Share 2009 Beauty Shampoo 67% Anti Dandruff Shampoo 31% Kid Shampoo 2% Total market value of 9,200 million Baht Source :Nielson, 2552 and Baan Muang Newspaper (6 October 2009)
3. Market Share(By Brand) Market Share 2009 Sunsilk 26% Clear 18.3% Pantene 14% Rejoice 9% Dove 8.6% Head & Shoulder 8% Clairol Herbal Essence 2% Other 14.1% Total market value of 9,200 million Baht Source :Nielson, 2552 and Baan Muang Newspaper (6 October 2009)
4. Market Analysis There are too many competitors in shampoo market and high competitive situation 4 P’s not much different Consumers don’t have brand loyalty
5. Factors Consumers memorize the content in the ad of Pantene Consumer’s feelingfor thePresenter ปัจจัยในการตัดสินใจซื้อยาสระผมของผู้บริโภค สรรพคุณ โฆษณา สภาพของเส้นผม Factors to purchase the shampoo of consumer Capability Advertise Condition of hair Source :30 Mini Research, Female 25 – 35, Bangkok & Chonburi
6. Problem Consumers already have awareness, known and likes the productsbut do not use the products because it’s not clarify in product quality
7. Campaign Objective To reinforce trusted in product quality in 60% of the target market by end of Dec 2010
18. Consumer Insight Number of hair problems that consumers want to repair Hair problems that want to repair Dry Split ends Tangles, Hair fall Source :30 Mini Research, Female 25 – 35, Bangkok & Chonburi
26. Creative Objective To clarify and strengthen product quality and benefits by presenter in order to reinforce trust amongst target consumers
27. Ad Idea / Key Message Ad Idea Focused on solve the hair problem in 7 things efficiently in one bottle of shampoo Key Message “Waft the hair problem in 7 things away in one bottle of shampoo” (สลัดปัญหาผมเสียทั้ง 7 ประการให้หมดไป ในแชมพูขวดเดียว)